In support of the Mandatory Provident Fund Scheme Authority's work on investment education and in response to the increasing demand of better digital customer experience driven by the pandemic that has transformed the consumer behavior and lifestyle habits, BCT Group ("BCT") is pleased to announce the launch of bct+, an upgraded version of BCT’s mobile app, with the aim of raising Hong Kong people’s awareness about the right attitude towards MPF and personal finance management in an interesting way. The enhanced MPF management and engagement platform is built with the concept of a Metaverse, and the membership is open to any Hong Kong residents (with HKID card) aged 18 or above. Successfully registered bct+ members can earn Game Coins after completing certain simple missions (or by reference to the asset values of their BCT MPF account(s) (if any); and those Game Coins can be used to redeem various experiences or rewards. What is more, members can also earn Game Coins in bct+ Metaverse to redeem virtual furniture and real-life rewards/experiences.
An array of brand new personalized experiences and exciting offers
bct+ is a decentralized Metaverse where merchants can set up virtual “pop-up stores” to provide exclusive offers and experiences. Members can "play to earn" Game Coins and add value via Coin Bank for virtual furniture to decorate their own “place”, while the “capsule machine” is set to deliver delightful surprises to members from time to time. bct+ members can enjoy an array of attractive benefits, including free coffee upgrades at % Arabica, and close to 100 other offers covering dining, health and wellness, entertainment and lifestyle experiences. “Central Market” will also join bct+ Metaverse, through which offers to bct+ members as well as latest events and happenings of “Central Market” will be shared. In addition, members who consolidate their MPF accounts with BCT can enjoy up to HK$20,000 worth of bonus unit rebate. Existing BCT MPF members can easily earn Game Coins through their MPF account balance every month: one Game Coin will be granted for every HK$120 of their net MPF asset. Existing users of BCT App can enjoy bct+ benefits simply by having the app upgraded and getting themselves registered as a bct+ member.
Ms Ka-shi Lau, Managing Director and CEO of BCT, said, "As digitalization has become an integral part of our lives, it is the right time for us to introduce this upgraded mobile app as a step to encouraging MPF members to attend to their accounts more proactively through checking account balances, evaluating their portfolios and getting the latest fund updates. bct+, a one-stop MPF management and engagement platform, is a combination of real and virtual worlds that offers members an immersive experience to explore the Metaverse.”
Mr Bob Lee, Deputy CEO of BCT, added, “Apart from letting members manage their MPF with ease, bct+ allows them to ‘play to earn’ Game Coins in exchange for various lifestyle rewards, making BCT’s MPF more interesting and more relevant to our daily lives; we will truly be 'Shaping Tomorrow With You Now'."
bct+ Instant Lucky Draw* giving out as many as 80,000 prizes
From now until 30 September 2022, Hong Kong residents aged 18 or above who have successfully registered as bct+ members can stand a chance to win a prize from the HK$1.5 million bct+ Instant Lucky Draw. Exciting prizes include the grand prize HK$300,000 worth of Tax Deductible Voluntary Contribution fund units, iPhone 13 Pro, a one-night Staycation at Rosewood Hong Kong, a PlayStation®5 console, and a luxury yacht experience, etc.
*Subject to terms and conditions.
Big-data-analytics-backed Pop-Chart, an industry-first app feature
Apart from various attractive offers, BCT also strives to further enhance customer experience to the next level through bct+ and makes managing MPF a fun experience. As a brand-new feature of bct+, the big data analytics will be used to review the fund choices of the “best-performing BCT MPF members” and feature MPF funds popular to them in the “Pop-Chart”. This feature can serve as additional piece of information for use as reference. To add more fun to the “Pop-Chart”, it will be presented with different interesting themes from time to time, with the first theme being astrology, whereby popular MPF funds in the chart are presented by reference to the “star signs” of the best-performing BCT MPF members.
For more information on bct+, please visit https://www.bcthk.com/en/promo/app .
